There are 9 practical ways to increase the number of downloads of your mobile app

It's been a long road, but you've finally arrived: your brand-new software has been released on the app store. However, as you may be aware, the litmus test for your app is to have it downloaded. Unfortunately, just because you create a terrific app does not mean that people will download and use it.

Make use of visually appealing photos and videos

If your app's symbol has the most influence on users, your app's pictures and videos are a close second. Create visually appealing graphics that entice consumers to download your app. Don't stop at a few images; go even further by incorporating genuine screenshots into a context, creating compositions, and emphasizing the app's capabilities. You may also make a video that will wow your target audience. There are a variety of ways to do this, and they will always be dependent on the type of audience you are attempting to reach. Users will be intrigued and want to learn more.

Make your keywords more precise

Keywords are important in ASO positioning, just as they are in SEO positioning. Make sure to conduct a thorough keyword research before include them in the most critical areas of your app's store profile. However, be truthful with yourself. Avoid utilizing specific keywords simply because they generate a lot of traffic. Select just those that are relevant to your app in order to avoid disappointing consumers and having your plan backfire by providing an app that isn't what they anticipated.

Optimize your app's profile

Make sure your app's store profile is optimized. Include the keywords in the profile's title and description. Be aware that every app store has its own restrictions. Obey them, adapt the material to them, and don't exceed the maximum word or character count.

Encourage others to write reviews

When it comes to getting high positioning in the app stores, positive reviews are one of the most essential factors. Encourage your customers to submit a review on your website. It may depend on the type of app, but instead of simply issuing a push notification, why not provide anything in return? If the app is a game, it may be considered a bonus. If you have a loyalty program in place, you might award bonus points to consumers who leave a review.

Landing Page

Even if we're talking about how to boost ASO rankings, don't forget about organic traffic from other sources like search engines. Users frequently seek the internet for solutions to their problems. Consider this possibility. Assume you've built an app to help people discover dog walkers. Instead of going to the app store, a potential user of this app will most likely look for it on Google.

Promote your app

It's critical to know who you're addressing. This is why picking the brand's tenor is vital. It depends on the sort of positioning and social media presence you choose. While increasing downloads is the aim, you must build a community around it. Encourage user interaction and reveal the goodies on social media.

Expand your horizons

The practicality of becoming international will vary depending on the type of app, but we often focus on a particular country and overlook the fact that our software may easily be utilized in other nations. Consider expanding your market and seeking out specialist media to promote your app.

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