YouTube vs. Facebook Video Ads: Which Is the Best Place to Promote Your Videos?

When we suggest that video advertising is a great way to interact with your audience, no one should be surprised. Video production has grown less expensive and high-quality as content marketing has become more complex. It not only looks beautiful, but it also connects through video. 

What are the best places to use video advertising?

There are a lot of companies currently that offer video advertising service. The most apparent and most popular is YouTube. The runner-up is Facebook. Then there's Twitter and Snapchat, which have some fans, but haven't yet figured out how to strike the target like the top two.

We realize that as the video's popularity grows, every marketing thought-leader is pushing you to hop on board. To a point, we agree. But first and foremost, platform performance must be considered. Step one is to incorporate video advertising into your plan. Step two is to come up with a good strategy for getting your film noticed and assessing how well it will do. The importance of placement cannot be overstated. It matters where your video is seen.

YouTube vs. Facebook

In terms of video advertising, both platforms are market leaders. Facebook is slowly but steadily increasing the number of people who view a video on the site and the number of everyday users. However, the cut through, or impact on viewers, and the value to the advertiser are not included in these figures; how many people are actually viewing, what is their experience, and which platform is the most cost-effective?

YouTube advertising has been proven to be more successful in branding and influencer goals, as well as being 4.7 X less expensive than Facebook for a full video. YouTube charges and counts a view at 30 seconds for advertising, thus some partial views before that are free. On the other hand, Facebook counts a view as 3 seconds, which means that marketers are paid even if their target audience just watches part of your video advertising.

Another important element to think about is audio. By default, Facebook, videos are muted, but YouTube video advertising had a visible and audible impact.

When it comes to viewers seeing your content, YouTube is still the clear winner. In a recent test, 6.49 percent of all users on YouTube watched the full commercial, compared to less than 1% on Facebook. The amount of time spent watching is crucial to the brand's effect. While the Facebook video is popular, many users are only passively engaged with the platform's content, making them more inclined to abandon it and move on.

YouTube users use the site to watch videos. The typical mobile viewing session lasts more than 40 minutes, and it is predicted that by 2025, half of all viewers under the age of 32 would abandon pay-TV in favor of YouTube as a substitute. When your audience is at leisure, ready to consume video rather than merely browse social media, YouTube is a wonderful location to catch their attention.

YouTube advertising is the greatest way to get the most bangs for your money when it comes to video advertising. Other platforms have a strong argument, but the numbers show that YouTube is the clear winner, and it appears that they will maintain their crown for a long time.

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