Facebook Ads Strategy: How to Make Your Campaigns More Simple

Facebook is a cut above other advertising platforms because of its capacity to contact people regularly, grow to a big audience, and target capabilities. The Facebook ad strategy that is best for your business is determined on your needs. It will be characterized by two major variables. Consider the average customer value on one axis and competition on the other to better illustrate these four methods. As a result, both low and high consumer value, as well as low and high competition, will exist.

What is your average customer value?

In digital marketing circles, the average customer value is undervalued since many marketers instinctively prefer to focus more on the creative side of things. However, the greater your average customer value, the more you can afford to pay to acquire a customer, which has an impact on your Facebook ads.

What Facebook ad strategy is best for your company?

*Low Average Customer’s Value/Low Competition

Your objective is to generate a lot of buzz, get your local business as busy as possible, and concentrate on delivering outstanding customer service. You want to provide a consumer a positive enough experience that they will want to return and tell their friends and family about it. It's crucial to remember this because your first transaction is unlikely to be lucrative. When you consider in your expenditures, it may cost you more to bring someone into your firm than you make from that individual at first. Typically, you'll want to employ the reach campaign target rather than brand awareness, although the two will work in the same way.

*Low competition/high average customer value

Local businesses with a high average customer value and little rivalry are also common, but their consumers are worth far more than in the preceding situation. Due you don't have to conduct your campaigns as a loss leader because of the high average customer value, everything changes. You may make a lot of money from the consumers you get.

You may promote your deal immediately. You may utilize a lead generation campaign or combine a conversion campaign with a lead generation campaign to create leads for your website. These campaigns are frequently highly effective, very simple, and the budget is frequently adjusted according to capability.

*High Customer Value/Low Competition

Physical product firms and eCommerce enterprises are generally in the high competition/low average customer’s value team. This is the most expensive category of Facebook advertising at least in terms of ad spend if not per-advertiser. However, it is also the most challenging approach to implement successfully on Facebook and Instagram.

Offering aggressive discounts in this sector can help you stand out from the competition because we're talking about the aggressive client acquisition. And if you're willing to break even, you'll have an easier time doing it. If your consumers are bombarded with advertisements from rivals, a 30 to 40% discount might help you stand out.

*Customers with a high average value and a lot of competition

The aim is to pick a target demographic and promote to them for weeks or months at a time. Because of the consistency—you have shown up even more and delivered more—you want to become the go-to person or an organization people want to buy from.

Physical product companies may differentiate themselves by being consistent. High-quality creativity is another powerful strategy. If you're going to spend thousands or more on your campaign, employing creative specialists who know how to create eye-catching graphics may provide a huge return on investment.