Take Your B2B Business to the Next Level with Industry-Based Marketing
In a nutshell, industry-based marketing is a marketing strategy that involves segmenting and targeting potential consumers according to their sector or vertical. Although this may appear to be a basic notion, you'd be surprised how many B2B companies we've dealt with have been using a "one size fits all" strategy for years. Their marketing became considerably more effective once we started segmenting their strategy based on the requirements and preferences of their main verticals. To be honest, effective industry-based marketing takes a lot of time and effort. It's difficult enough to develop a single cross-channel marketing plan. When you multiply that by a dozen target verticals, it's easy to see why so few companies bother to develop an industry-specific marketing plan . The benefits, however, are well worth the effort if you are prepared to put in the necessary effort. The plain truth is that your B2B customers are picky. You're probably asking them